meet the european union at SXSW!
March 10-11, 2024 at Parkside in downtown Austin.
The EU is at SXSW!
The European Union (EU) is one group of 27 countries that is teeming with culture, creativity, and innovation.
Planning on attending SXSW 2024? You’re invited to our celebration of the transatlantic partnership! Attend our events and learn about the European approach to emerging technology, sustainability, health, culture, and more.
EU@SXSW 2023 Flickr gallery
Visit our Euro Tech House!
Our special EURO TECH HOUSE is located at Parkside restaurant (301 East 6th Street) in downtown Austin.
From March 10-11, visit our House for exceptional programming that includes panel discussions, music showcases, and cooking demonstrations.
follow your own track
EU programming spans six SXSW tracks. You can participate in events from a track of your choice, or mix and match!
March 10, 11:30AM CT
Whether you’re an individual or a business, get ready for valuable insights that go beyond just talk. Tech companies, universities, NGOs – everyone can be part of the solution.
March 10, 2:30PM CT
Participate in this engaging discussion about the groundbreaking European technologies that are disrupting healthcare – tools that can help doctors achieve better outcomes for patients and their families.
March 11, 11:30AM CT
Have you ever said “thank you” to Alexa? Or “goodbye” to a customer service chatbot? From self-checkout registers to digital menus and delivery apps, today there are fewer opportunities for a human to ask: “How are you?”
Plan Your Visit
The European Union (EU) is represented in the United States by its Delegation in Washington, D.C., which works in close coordination with the Embassies of the 27 EU Member States.