Anne McKinnon

Anne McKinnon is the CEO and Co-founder of award-winning platform Ristband, which uses immersive and gaming technology to supercharge the music industry.

Anne’s team won the SXSW Audience Award in 2023 for their official hybrid  Future x Music event. In January 2023, she was recognized by IQ Magazine as one of the live music industry’s most visionary professionals. In 2022, she published the first “Report on Diversity in Virtual Worlds.” In 2021, her team received a grant from Epic Games in recognition of their work supporting emerging artists and creating new types of live gaming experiences across real world events and virtual worlds.

Anne has a unique background spanning gaming, deep tech, media, and entertainment. Prior to Ristband, Anne supported emerging technology startups through growth and acquisition. She has also worked with world-class music management, agents, and labels.

Tracing music royalties & revenues in gaming & the metaverse

March 11   |   2.30PM CT

In this panel discussion, experts will delve into compelling use cases for the metaverse and the music business, offering their insights on seizing business opportunities in music licensing and shaping industry trends.

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The EU@SXSW panelists provided their biographies and bear responsibility for their content and wording.




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The European Union (EU) is represented in the United States by its Delegation in Washington, D.C., which works in close coordination with the Embassies of the 27 EU Member States.