Turo Pekari

Turo Pekari is a music industry executive, innovation specialist, and community builder based in Helsinki, Finland.

Turo currently leads international operations, innovation, and insights at Music Finland, and is a co-founder of the new European music innovation network Music Tech Europe. He has a 15-year career in the music business and as an expert of digital transformation and innovation for the Finnish Government and European Union. 

Turo is a mentor and advisor in numerous international startup and music business programs, and speaks regularly at leading music industry and tech events globally.

Tracing music royalties & revenues in gaming & the metaverse

March 11   |   2.30PM CT

In this panel discussion, experts will delve into compelling use cases for the metaverse and the music business, offering their insights on seizing business opportunities in music licensing and shaping industry trends.

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The EU@SXSW panelists provided their biographies and bear responsibility for their content and wording.




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Funded by the EU


The European Union (EU) is represented in the United States by its Delegation in Washington, D.C., which works in close coordination with the Embassies of the 27 EU Member States.