Chad Eikhoff is the Founder and Chief Creative Officer of TRICK 3D Studio.

Chad is a writer, director, and entrepreneur who crafts imaginative stories and worlds using traditional and immersive media. Committed to telling stories for the entire family, he is widely known for directing “The Elf on the Shelf: An Elf’s Story,” a mainstay of family DVD collections and digital libraries.

Another of Chad’s proudest family-oriented productions, “Zayden’s Wish,” was the first-ever virtual reality-granted wish for the Make-A-Wish Foundation. This memorable immersive journey, which takes a seven-year-old astronaut on a space expedition to Saturn, was recognized as “Most Innovative” by the Make-A-Wish Foundation.

In addition to developing and producing independent projects, Chad is the Founder and Chief Creative Officer of TRICK 3D Studio. Since its founding in 2006, TRICK 3D has developed proprietary, patented technology, and has partnered with some of the world’s best-known brands. The studio works with globally recognized entertainment and consumer brands such as Amazon Studios, The Coca-Cola Company, Delta Air Lines, Intercontinental Hotels Group (IHG), KLM, Virgin Australia, and more.

Chad is a recognized global leader in immersive mediums; at present, he is an active member of the Consumer Technology Association (CTA) Metaverse working group, the Visual Effects Society, and the City of Atlanta’s Mayor’s Office of Film and Entertainment Creative Industries Board.

March 11   |   4PM CT

In this discussion, panelists will examine the western perception of advanced robotic technology based on what we learned from Hollywood.

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