Smart technologies such as AI begin to take over mundane tasks and start to shape our everyday experiences. This confronts us with a paradox: while technology satisfies user needs through extremely rational means, it doesn’t address the fact that human cognition is driven by emotion as well. The challenge is to design truly human experiences. But how do we build them?
Marja Annecke, Executive Director, SinnerSchrader Swipe
Jochen Denzinger, Designer, Member of the Board, Iconstorm
Ric Scheuss, Head of Corporate Sound and Music, TRO
Kristina Bonitz, Director Strategy & Innovation, SinnerSchrader