Mar11

Germany – CORPORATE TRANSFORMATION

By EU@SXSW

Add to My Calendar 11/03/18 1:30 AM 11/03/18 2:30 PM Central Standard Time Germany – CORPORATE TRANSFORMATION

How digital culture, Technologies like AI & Mixed Realities shape Change

The Silicon-Valley-Hype may be over. What stays is the power of technological Interfaces for cultural and strategic Change. Merck KGaA (Darmstadt, Germany) and Mercedes-Benz share first-hand experiences.

Panel:
Katrin Menne, Head of Brand Management (Merck KGaA, Darmstadt, Germany)
Prof. Dr. Peter Gentsch, Partner (Digital Devotion Group)
Conrad Fritzsch, Head of new Agency Model (Mercedes-Benz Cars)

Host:
Matthias Wesselmann, Board member (fischerAppelt Agency Group)

Palm Door on 6th, Austin

Description

How digital culture, Technologies like AI & Mixed Realities shape Change

The Silicon-Valley-Hype may be over. What stays is the power of technological Interfaces for cultural and strategic Change. Merck KGaA (Darmstadt, Germany) and Mercedes-Benz share first-hand experiences.

Panel:
Katrin Menne, Head of Brand Management (Merck KGaA, Darmstadt, Germany)
Prof. Dr. Peter Gentsch, Partner (Digital Devotion Group)
Conrad Fritzsch, Head of new Agency Model (Mercedes-Benz Cars)

Host:
Matthias Wesselmann, Board member (fischerAppelt Agency Group)

  • 11th March 2018
  • 1:30AM–2:30PM
  • GERMAN HAUS - BARRACUDA 611 E 7TH STREET

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