Mar14

ARTE & Netflix: Harnessing Tech to Reach Global Audiences

By EU@SXSW

Add to My Calendar 14/03/20 1:00 PM 14/03/20 2:00 PM Central Standard Time ARTE & Netflix: Harnessing Tech to Reach Global Audiences

Content providers are no longer simply giving access to traditional programming or streaming. With technology, they are coming up with innovative ways of reaching new audiences, such as creating interactive content where viewers can now be active participants in their experience. Marrying tech and media also have the benefit of fostering multiculturalism, cross-border communication, and international understanding. This is very important in the EU where there are 24 official languages. So how are content providers adapting to the needs of new audiences around the world while navigating the differing regional regulatory terrain? What incentives and models of public/private cooperation facilitate the growth of these initiatives and promote the “travel-ability” of content?

Maggie Mae’s 323 E 6th St. Austin, TX 78701

Description

Content providers are no longer simply giving access to traditional programming or streaming. With technology, they are coming up with innovative ways of reaching new audiences, such as creating interactive content where viewers can now be active participants in their experience. Marrying tech and media also have the benefit of fostering multiculturalism, cross-border communication, and international understanding. This is very important in the EU where there are 24 official languages. So how are content providers adapting to the needs of new audiences around the world while navigating the differing regional regulatory terrain? What incentives and models of public/private cooperation facilitate the growth of these initiatives and promote the “travel-ability” of content?

  • 14th March 2020
  • 1:00PM–2:00PM
  • Maggie Mae’s
    323 E 6th St.
    Austin, TX 78701

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