As with any transformative technology, artificial intelligence raises new ethical and legal questions, including liability and potentially biased decision-making. But new technologies should not mean new values. Which is why in March 2018, the European Commission will publish a set of AI ethics guidelines, covering issues such as fairness, safety, transparency, and democracy. The result of a report from a High-Level Expert Group on Artificial Intelligence, these ethical guidelines are intended to provide an ethical and legal framework within which AI innovation can thrive. But what do these principals mean? And how will they be enforced? Come to learn about the process leading up to these guidelines, and their implications for an international industry.