Culture & Music

United in our diversity, the European Union is home to the most creative and successful artists and musicians across our 28 Member States.

09 March

@ 11:00AM – 5:00PM

Interactive EU Experience

Check out some of the most innovative EU-funded projects tackling the challenge of disinformation and supporting the discovery of new European musical artists. See whether you can spot deep fake image…

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@ 4:00PM – 5:00PM

Culture & AI – Creative industries and the end of Anthropocentrism

Following the recent conversations in Europe about “AI with a human touch” this panel examines the potentialities of AI components conceived in Europe, in a dialogue with US counterparts. Aspects of c…

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@ 6:30PM – 10:00PM

EU@SXSW Opening Reception

Join us for European bites and drinks as we kick off our third year at SXSW! We will hear from Deputy Head of the EU Delegation Caroline Vicini who will open the evening, then music from Husky Loops (…

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10 March

@ 11:00AM – 5:00PM

Interactive EU Experience

Check out some of the most innovative EU-funded projects tackling the challenge of disinformation and supporting the discovery of new European musical artists. See whether you can spot deep fake image…

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@ 7:30PM – 10:30PM

Nordic Night – presented by Finland

MobileMonday @ SXSW takes place in Austin on Sunday – as it is Monday o’clock already in Europe after all… Our MobileMonday theme is AI and Machine Learning, but we will add a Nordic flavor to it :-…

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11 March

@ 11:00AM – 5:00AM

Interactive EU Experience

Check out some of the most innovative EU-funded projects tackling the challenge of disinformation and supporting the discovery of new European musical artists. See whether you can spot deep fake image…

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@ 11:30AM – 12:00PM

Podcast: How business can promote LGBT+ inclusive societies

Join us for a live EU Now podcast conversation with Drew Keller, Global Program Director at Open for Business, a coalition of global companies making the case that inclusive and diverse societies are…

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@ 12:30PM – 1:30PM

How Can Government Help Creatives?

Policymakers are increasingly recognizing the important impact creatives have on local economies. They are testing out innovative approaches to support them, embrace new markets, achieve international…

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@ 3:00PM – 4:00PM

The Future of Music Export

Europe is not just one music market but many different markets from country to country, with a wide range of musical talents. However, the circulation of artists and repertoire across borders is a cha…

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@ 4:00PM – 5:00PM

The Value of Live Music

Two developments are currently dominating the live music sectors in Europe and in the US. One the one hand, we have giant concerts and festivals with global creative appeal and draw. On the other hand…

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@ 6:00PM – 7:30PM

Music Monday Showcase

Tonight brings together a variety of short performances from emerging artists from across the EU.  Italian singer-songwriter BIRTHH will take the stage first, followed by Fado singer Maria Pereira Da…

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@ 7:30PM – 12:00AM

Keychange / Reeperbahn Festival Showcase

  Emerging artists from across Europe are taking part in this official SXSW showcase presenting joint female forces within this 1000 capacity venue. Keychange is a pioneering European Union initi…

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