EU@SXSW is organized by the Delegation of the European Union to the United States.

Why we are at SXSW

South by Southwest (SXSW) is the leading conference and festival in the United States devoted to the convergence of the music, film, and digital industries. Given the sustained attendance of digital industry and policy officials, the EU Delegation identified SXSW as an ideal venue to constructively and positively engage stakeholders on issues of importance to the EU, such as the Digital Single Market initiative, and foster closer transatlantic collaboration. With that in mind, the EU Delegation is launching “EU@SXSW” – the go-to place for a European perspective on cutting-edge technologies, creative thinking and innovation.

Although this is the EU’s first official presence, Europe itself is not new to SXSW. In 2016, SXSW saw nearly 5,000 registrants from across Europe, and 11 EU Member States took booth space on the interactive trade show floor. The EU Delegation intends to support and amplify the broader European presence, working closely with EU Member States to offer EU@SXSW as a platform. Accordingly, check out our ‘More from Europe’ page listing European activities at SXSW.

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Find out more about the topics that will be featured in our many exciting EU@SXSW events

Startup Europe

Startup Europe is an initiative of the European Commission, launched in 2015 as part of the ‘Digital Single Market’ strategy. The main objectives of Startup Europe are to connect the people and players of local European startup ecosystems, help European startups expand into new markets, and to celebrate entrepreneurs’ success across Europe. Startup Europe achieves these objectives through a series of projects, made possible through Horizon 2020 funding.

The Digital Single Market

The Digital Single Market (DSM) is a strategic initiative designed to make the EU’s single market fit for the digital age, by removing regulatory walls and moving from 28 national digital markets to a single one. Adopted by the European Commission on May 6, 2015, the DSM strategy includes 16 specific initiatives under 3 pillars, each of which were delivered by the Commission by January 2017.

LUX Film Prize

With an understanding that cinema can be an ideal vehicle for reflection on culture and debates on politics, the European Parliament’s Lux Film Prize is an annual initiative that focuses on recognizing European films that get to the heart of the European public debate. From immigration to integration, international violence to domestic violence, poverty, culture, and beyond, the Prize is an innovative way to explore major European policy areas and illustrate the current events and cultural diversity of countries within the European Union. Be sure to see what films have been recognized in 2017, and join the discussion as the Lux Film Prize celebrates its 10th anniversary this year!

Capitals of Culture

Every year, two European cities are selected as the Capitals of Culture, an initiative from Creative Europe that is designed to highlight the richness and diversity of cultures across Europe while simultaneously regenerating cities through tourism and public participation. Now on its 32nd year, the Capitals of Culture has shown immense benefits for the annual recipients, as the year-long activities held in both locations enhance the image of the respective cities, both in the eyes of visitors and local residents. Click on the link above to read up on past, current, and future Capitals of Culture, and learn more about one of the most ambitious – but also best appreciated – activities of the European Union.