EU@SXSW

Schedule of events Palm Door
508 East 6th Street

9th March

@ 4:00pm – 8:00PM

IDA Ireland @SXSW Startup Crawl

WHAT HAPPENS WHEN AUSTIN'S HOTTEST STARTUPS ALL THROW A PARTY AT THE SAME TIME? The official pre-kickoff party of SXSW - The SXSW Startup Crawl!

09 March, Friday @ 4:00pm

10th March

@ 9:00am – 6PM

SPAIN @ SXSW 2018

The Spanish delegation will be again at SXSW Interactive showing and sharing the Spanish innovation ecosystem. We are bringing you some of our most amazing startups, and entrepreneur ideas! Come and meet us at our booth 1419

09 March, Friday @ 9:00am

@ 10:00am – 5:00 PM PMAM

Germany – German Lab

Join our "Try It Out" lab at German Haus and experience the latest technology and hardware trends from Germany.

10 March, Saturday @ 10:00am

@ 12:00pm – 12:00AM

Polish Startups & Immersive Media Companies at SXSW Trade Show 2018

Proving that culture and art can fuel business, the Polish booth at the SXSW Trade Show will showcase nine startups, new media and VR companies.

10 March, Saturday @ 12:00pm

@ 12:15pm – 2:00PM

Germany – Connected Mobility

Computers and artificial intelligence will revolutionize the mobility sector. What are the main challenges for the connected car? Who will be in the lead, the old automotive industry or the valley? When will autonomous driving become reality? Join our discussion on connected mobility and the various applications for AI presented by Messe Frankfurt and ZEIT ONLINE

10 March, Saturday @ 12:15pm

@ 3:00pm – 4:30PM

Germany – Beyond Energy

In an electrified future our lives will change – driven by digitalization, decarbonization, and decentralization. What role will traditional commodities play? As one of Europe’s leading energy companies, innogy combines the expertise of energy technicians and engineers with digital technology partners.

10 March, Saturday @ 3:00pm

@ 3:30pm – 4:30PM

Austria: Humanising Autonomy

With the arrival of self-driving cars we should answer urgent questions: how can we understand, communicate, and interact with these machines? The focus of this panel lies on how empathetic, human-cantered manifestations of autonomous technology can create a safer and more pleasant future.

10 March, Saturday @ 3:30pm

@ 4:45pm – 5:30PM

Germany: Changing Societies and Changing Cities

The Sustainable Development Goals (SDGs), can only be achieved by the best innovations that scale for good. This session highlights the power of startups and entrepreneurs in solving the world’s biggest challenges.

10 March, Saturday @ 4:45pm

@ 5:30pm – 6:15PM

Germany – K.I.T.T. IS REAL

This panel discusses why AVs simply aren't enough to solve the growing problem of Distracted Driving, and how conversational AI interfaces change the way we drive and stay connected (not only for Knight Rider).

10 March, Saturday @ 5:30pm

@ 6:15pm – 7:00PM

Germany – Smart Cities and Mobility Startup Pitches

Meet this year´s Top German Startups at SXSW  This pitching session features the top mobility startups from Germany at SXSW in the media sector.

10 March, Saturday @ 6:15pm

@ 6:15pm – 7:00PM

Austria & Germany – Smart Cities and Mobility Pitches

This pitching session features Top Mobility Startups from Austria and Germany at SXSW.

10 March, Saturday @ 6:15pm

@ 8:00pm – 2:00AM

Germany – German Haus Interactive Opening Party

Presented by Baden-Wuerttemberg and Hessen Start off right by connecting, enjoying drinks, discovery and more at the German Haus Interactive Opening Party by Baden-Wuerttemberg and Hessen.

10 March, Saturday @ 8:00pm

11th March

@ 12:00pm – 12:45PM

GERMANY – AI IN HEALTHCARE

Data is the next oil – and with smart data healthcare can be revolutionized. But the huge amount of data needs intelligent support to truely reach the patient. Get a glimpse on how natural language processing is applied to „read“ patients in the US, on how AI algorithms are used ot detect cancer in Spain, on how Pharma companies are exploring AI and how strong the Dutch AI ecosystem is.

11 February, Sunday @ 12:00pm

@ 12:00pm – 12:00AM

Meet the business France Delegation at SXSW2018

Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France.

11 February, Sunday @ 12:00pm

@ 9:00am – 6PM

SPAIN @ SXSW 2018

The Spanish delegation will be again at SXSW Interactive showing and sharing the Spanish innovation ecosystem. We are bringing you some of our most amazing startups, and entrepreneur ideas! Come and meet us at our booth 1419

09 March, Friday @ 9:00am

@ 12:00pm – 12:00AM

Polish Startups & Immersive Media Companies at SXSW Trade Show 2018

Proving that culture and art can fuel business, the Polish booth at the SXSW Trade Show will showcase nine startups, new media and VR companies.

10 March, Saturday @ 12:00pm

@ 12:00am – 12:00AM

Ireland: Enterprise Ireland

Enterprise Ireland is the VC arm of the Irish government and is responsible for the development and growth of Irish enterprises in world markets. As the third largest VC in the world by deal flow, our companies are fiercely competitive across a range of sectors.

11 March, Sunday @ 12:00am

@ 1:30am – 2:30PM

Germany – CORPORATE TRANSFORMATION

How digital culture, Technologies like AI & Mixed Realities shape Change The Silicon-Valley-Hype may be over. What stays is the power of technological Interfaces for cultural and strategic Change. Merck KGaA (Darmstadt, Germany) and Mercedes-Benz share first-hand experiences.

11 March, Sunday @ 1:30am

@ 2:30am – 3:30PM

GERMANY – VIRTUAL WORLDS ARE HERE TO STAY

VR and AR are beginning to pop up everywhere, starting with Microsoft Mixed Reality or the IKEA AR app. But what are the long-term challenges and implications as they enter the consumer market? Three leading experts in the AR & VR space in Germany, representing Lufthansa's partner 3spin, Krafthaus, and the Digital Devotion Group, discuss the state of the industry.

11 March, Sunday @ 2:30am

@ 3:30am – 4:30PM

GERMANY – EXPERIENCING AI

Smart technologies such as AI begin to take over mundane tasks and start to shape our everyday experiences. This confronts us with a paradox: while technology satisfies user needs through extremely rational means, it doesn’t address the fact that human cognition is driven by emotion as well. The challenge is to design truly human experiences. But how do we build them?

11 March, Sunday @ 3:30am

@ 4:30am – 5:30PM

Germany – New Technologies (VR, AI & More) Startup Pitches

Meet this year´s Top German Startups at SXSW  This pitching session features the top AI startups from Germany at this year´s SXSW.

11 March, Sunday @ 4:30am

@ 5:30am – 6:15PM

Germany – Augmented Reality and Sound

Digitales Hannover & hannoverimpuls How does sound design change alongside technologies such as virtual and augmented reality? Four experts from different industries shed light on the newest technical developments with regards to immersive experiences.

11 March, Sunday @ 5:30am

@ 6:15am – 7:00PM

Germany: Digitales Hannover Happy Hour

Presented by Sennheiser Following the panel, everyone is invited to network and chat with the experts.

11 March, Sunday @ 6:15am

@ 8:00am – 2:00AM

Germany: Munich Music Night

About robot orchestras, playful experiments, electronic pop style beats and many things in between: Dive into the vibrant and inspiring sounds of Munich and Bavaria, listen to rising as well as thriving acts. Join us for a night full of dance, good vibes, and creative minds. Music by Joasihno, Lali Puna, Andrew Applepie, DJ Marcus Grassl (Aloa Input)

11 March, Sunday @ 8:00am

@ 9:00am – 10:30amAM

Spain @ Interactive Breakfast

Come network, discuss Conference and festival highlights, and plan for the days ahead.

11 March, Sunday @ 9:00am

@ 10:00am – 5:00PM

Exhibition | Artivive

Replicas of famous paintings (by Schiele, Klimt and Kokoschka, amongst others) are made accessible to the visitor by means of augmented reality.

11 March, Sunday @ 10:00am

@ 10:00am – 6PM

German Pavilion

The German Pavilion is organized and operated by Koelnmesse on behalf of the German Federal Ministry for Economic Affairs and Energy, in close cooperation with the Cultural and Creative Industries Initiative of the Federal Government, the Association of the German Trade Fair Industry (AUMA), and Initiative Musik.

11 March, Sunday @ 10:00am

@ 11:00am – 12:00PM

Avoid the “Oh Shit” Moment: Find the Right Job

Moritz Kothe, CEO of review platform kununu, and Matt Charney, executive editor of RecruitingDaily come together to share how you can find your champion in the working world.

11 March, Sunday @ 11:00am

@ 11:00am – 12:00PM

Grassroots Efforts to Counter Violent Extremism

This expert panel will explore domestic and international best practices on what families, educators, faith leaders, and other community stakeholders can do to build the resilience of at-risk individuals before they commit violent acts. The panellists will also discuss the need to safeguard civil rights and civil liberties, ensuring that no individual is singled out because of their religious beliefs or their ethnic or national origin.

11 March, Sunday @ 11:00am

@ 12:00pm – 12:00AM

Italy @SXSW Italian Trade Agency

ITA - Italian Trade Agency is the Governmental agency that supports the business development of our companies abroad and promotes the attraction of foreign investment in Italy.

11 March, Sunday @ 12:00pm

@ 12:00pm – 12:00AM

Wallonia-Brussels Foreign Trade & Investment Agency

Come, meet and exchange with key economic and technological players from Belgium and discover the most advanced technologies from the creative industries of Wallonia-Brussels (e.g. in smart gastronomy, music tech and digital innovation.

11 March, Sunday @ 12:00pm

@ 12:00pm – 12:00AM

United Kingdom of Great Britain & Northern Ireland

Virtual and augmented reality, robotics and artificial intelligence are increasingly commonplace, and are redefining how we live. Come and meet leading #createch businesses from the #UKatSXSW to help you to produce new, value-added products, services or experiences.

11 March, Sunday @ 12:00pm

@ 2:00pm – 3:00PM

Conversation with Leo Varadkar, T.D. Prime Minister of Ireland

In conversation with Evan Smith, the Taoiseach will discuss how tech has made Ireland to become one of the most open and globalised economies in the world. Varadkar will also discuss Irish innovation at this year’s SXSW and how the Irish tech sector is increasingly impacting on the US economy.

11 March, Sunday @ 2:00pm

@ 3:30pm – 5:30PM

Austria – Spacelab: Think Big!

This Spacelab aims to unleash the creative potential within the audience and connect the dots between design thinking, space and creativity. Together, the participants explore recent aerospace findings and are encouraged to think big about their own ambitions

11 March, Sunday @ 3:30pm

@ 5:15pm – 5:30AM

Startup Cities: Brussels, Belgium

The first-ever Startup Cities event at SXSW will provide the opportunity for individuals to highlight their local startup community and tell the world why their emerging startup city is one of the best places for entrepreneurs to set up a business. Each Speaker will receive 10 minutes to make their presentation plus an additional five minutes to answer any questions from the audience.

11 March, Sunday @ 5:15pm

12th March

@ 12:00pm – 12:00AM

Meet the business France Delegation at SXSW2018

Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France.

11 February, Sunday @ 12:00pm

@ 9:00am – 6PM

SPAIN @ SXSW 2018

The Spanish delegation will be again at SXSW Interactive showing and sharing the Spanish innovation ecosystem. We are bringing you some of our most amazing startups, and entrepreneur ideas! Come and meet us at our booth 1419

09 March, Friday @ 9:00am

@ 12:00pm – 12:00AM

Polish Startups & Immersive Media Companies at SXSW Trade Show 2018

Proving that culture and art can fuel business, the Polish booth at the SXSW Trade Show will showcase nine startups, new media and VR companies.

10 March, Saturday @ 12:00pm

@ 12:00am – 12:00AM

Ireland: Enterprise Ireland

Enterprise Ireland is the VC arm of the Irish government and is responsible for the development and growth of Irish enterprises in world markets. As the third largest VC in the world by deal flow, our companies are fiercely competitive across a range of sectors.

11 March, Sunday @ 12:00am

@ 10:00am – 6PM

German Pavilion

The German Pavilion is organized and operated by Koelnmesse on behalf of the German Federal Ministry for Economic Affairs and Energy, in close cooperation with the Cultural and Creative Industries Initiative of the Federal Government, the Association of the German Trade Fair Industry (AUMA), and Initiative Musik.

11 March, Sunday @ 10:00am

@ 12:00pm – 12:00AM

Italy @SXSW Italian Trade Agency

ITA - Italian Trade Agency is the Governmental agency that supports the business development of our companies abroad and promotes the attraction of foreign investment in Italy.

11 March, Sunday @ 12:00pm

@ 12:00pm – 12:00AM

Wallonia-Brussels Foreign Trade & Investment Agency

Come, meet and exchange with key economic and technological players from Belgium and discover the most advanced technologies from the creative industries of Wallonia-Brussels (e.g. in smart gastronomy, music tech and digital innovation.

11 March, Sunday @ 12:00pm

@ 12:00pm – 12:00AM

United Kingdom of Great Britain & Northern Ireland

Virtual and augmented reality, robotics and artificial intelligence are increasingly commonplace, and are redefining how we live. Come and meet leading #createch businesses from the #UKatSXSW to help you to produce new, value-added products, services or experiences.

11 March, Sunday @ 12:00pm

@ 12:00am – 12:00AM

New Dutch Wave: Startup Day / Opening

Meet our Dutch Tech and Creative startups in the special New Dutch Wave Startup Program in cooperation with StartupDelta and innogy. We’ll also officially open the New Dutch Wave house with a barbeque and party until the wee hours.

12 March, Monday @ 12:00am

@ 1:00am – 8:00PM

The British Music Embassy DIY Magazine presents

Life 1 am Our Girl 12 am Francobollo 11pm Catholic Action 10 pm Boniface 9pm Breakfast Muff 8pm

12 March, Monday @ 1:00am

@ 3:15am – 4:00PM

Germany – Sports Media

With the emergence of social media, live streams, apps and websites, sports fans no longer have to wait for results or to watch the game. We are discussing how the game is changing for fans, IP owners and the media.

12 March, Monday @ 3:15am

@ 5:00am – 6:00pmPM

SPAIN@SXSW HAPPY HOUR

You are invited to join us! Come and meet Spain’s brightest new talent and creative leaders in entrepreneurship and technology.

12 March, Monday @ 5:00am

@ 10:00am – 11:00AM

Germany – Hannover Networking Breakfast

German Haus and Digitales Hannover invite you to a casual breakfast together. Come by, schedule meetings, have breakfast and amble into your SXSW day.

12 March, Monday @ 10:00am

@ 10:00am – 5:00PM

Germany – German Lab

Join our "Try It Out" lab at German Haus and experience the latest technology and hardware trends from Germany.

12 March, Monday @ 10:00am

@ 11:00am – 2:30PM

Germany – Recruit me, Robot!

What is the future of HR and what new tools, ideas, and strategies help companies today in finding the right talents for tomorrow?

12 March, Monday @ 11:00am

@ 12:00pm – 3:00PM

SUPER FINLAND

Super Finland - Frozen lakes, guitar tunes and a polar bear will feature Superwood Festival style performances of Tuomo and Markus, Lone Deer Laredo and New Silver Girl.

12 March, Monday @ 12:00pm

@ 12:30pm – 1:30PM

Germany – Power Lunch

The board of dmexco cordially invites you to this special SXSW lunch at the German Haus. Drop by, network and learn about your personal opportunities on how to participate within the dmexco platform, takes place in Sept 2018 in Cologne.

12 March, Monday @ 12:30pm

@ 1:30pm – 2:00PM

Germany – The State of Exponential Organizations

Yuri van Geest is a passionate professional, author, international keynote speaker and entrepreneur on exponential emerging technologies will provide first-hand insights into how the exponential development of technologies such as AI are changing the world and why companies need to establish them in their organization.

12 March, Monday @ 1:30pm

@ 2:00pm – 3:00PM

The Case for Culture: Art & Tech in UNESCO Creative Cities

Four Seasons. Hear from representatives from Austin and Linz (both UCCN City of Media Arts designees) about their individual and joint initiatives to promote creativity and the cultural industries, strengthen participation in cultural life, and assure the integration of culture into urban development plans.

12 March, Monday @ 2:00pm

@ 2:30pm – 3:15PM

IRL? IRT!

Here four major European media hubs – TWIST Wallonia, Malmö’s MEDIAEVOLUTION, the POLE MEDIA GRAND PARIS and TRANSMEDIA BAYERN – discuss how SMEs in Sports, E-Sports and Live Entertainment will be strengthened in future by real-time transmission, interaction and immersion as part of the EU-funded Global Content Alliance initiative.

12 March, Monday @ 2:30pm

@ 4:00pm – 5:00PM

Germany – New Media, New Work & Lifestyle Pitches

Meet this year´s Top German Startups at SXSW This pitching session features the top new media startups from Germany at SXSW in the New Media & New Work area.

12 March, Monday @ 4:00pm

@ 5:00pm – 6:30PM

Germany – Re-thinking Smart and Creative Cities

Munich has been named “the city in Europe most fit for the future”. The cities presenting themselves on stage are following new methods of development. Let's have a look at their goals, strategies, process and keylearnings.

12 March, Monday @ 5:00pm

@ 8:00pm – 2:00AM

GERMANY – HAMBURG X BERLIN MUSIC & INTERACTIVE NIGHT

Spend a night with Germany's two biggest cities - the infamous capital Berlin and music & media hub Hamburg. Listen and dance to rising acts and mingle with promising startups, major brands and many more.

12 March, Monday @ 8:00pm

13th March

@ 9:00am – 6PM

SPAIN @ SXSW 2018

The Spanish delegation will be again at SXSW Interactive showing and sharing the Spanish innovation ecosystem. We are bringing you some of our most amazing startups, and entrepreneur ideas! Come and meet us at our booth 1419

09 March, Friday @ 9:00am

@ 12:00pm – 12:00AM

Polish Startups & Immersive Media Companies at SXSW Trade Show 2018

Proving that culture and art can fuel business, the Polish booth at the SXSW Trade Show will showcase nine startups, new media and VR companies.

10 March, Saturday @ 12:00pm

@ 10:00am – 6PM

German Pavilion

The German Pavilion is organized and operated by Koelnmesse on behalf of the German Federal Ministry for Economic Affairs and Energy, in close cooperation with the Cultural and Creative Industries Initiative of the Federal Government, the Association of the German Trade Fair Industry (AUMA), and Initiative Musik.

11 March, Sunday @ 10:00am

@ 10:00am – 11:00AM

Austrian Culture Tech Day

Experience Culture & Tech in the oldest co-working space atmosphere. Key Note | Startup Hub Vienna. German Haus | Barracuda Club. Vienna is a success story for its stability, growth and increasing business numbers. With approx. $100 billion in FDIs, Vienna performs as a central-European economic powerhouse and a modern gateway to East and West. Prominent representatives of the Viennese start-up scene will explain why they have decided to choose Vienna as their perfect place for business success.

13 March, Tuesday @ 10:00am

@ 11:00am – 12:00PM

Austria: AI, New Technologies & Austrian Treats

The Austrian business landscape is characterized by innovative startups and companies with a truly entrepreneurial spirit. At this session, we will showcase some of Austria‘s most innovative and promising young startups working with AI, machine learning, biometrics and adaptive streaming infrastructure, that have added to Austria’s reputation as a cutting-edge and creative country.

13 March, Tuesday @ 11:00am

@ 11:00am – 12:00PM

Pitches & Networking | AI, New Technologies & Austrian Treats

The Austrian business landscape is characterized by innovative startups and companies with a truly entrepreneurial spirit. At this session, we will showcase some of Austria‘s most innovative and promising young startups working with Artificial Intelligence, machine learning, biometrics and adaptive streaming infrastructure, that have added to Austria’s reputation as a cutting-edge and creative country.

13 March, Tuesday @ 11:00am

@ 12:00pm – 2:00PM

Austria: Culture, Tech and Viennese Cuisine

The cultural industry finds itself deeply affected by tech and digital transformation. When it comes to innovating the cultural landscape, VR, AR, and mixed reality play just as important a role as big data, blockchain, and AI. At this showcase, visitors will be inspired by a visionary community of creators who generate additional benefits for content producers and rights owners.

13 March, Tuesday @ 12:00pm

@ 12:00pm – 2:00PM

Panel & Networking | Culture Tech & Viennese Cuisine

The cultural industry finds itself among the sectors deeply affected by technology and digital transformation. When it comes to innovating the cultural landscape, VR, AR, and mixed reality play just as important a role as big data, blockchain, and AI. At this showcase, visitors will be inspired by a visionary community of creators who generate additional benefits for content producers and rights owners with their innovative mindset and by using cutting edge technology

13 March, Tuesday @ 12:00pm

@ 2:00pm – 3:00PM

Storytelling & Strudel

Successful brands, managers and organizations have in common that they know how to tell unforgettable stories that speak to the imagination: stories that bring ideas to life, stimulate innovation and accelerate change. Austrian masters of storytelling explain how they inspire, enlighten, and activate audiences around the world and talk about new approaches to this powerful marketing tool.

13 March, Tuesday @ 2:00pm

@ 2:00pm – 3:00AM

Panel & Networking | Storytelling & Strudel

Successful brands, managers and organizations have in common that they know how to tell unforgettable stories that speak to the imagination: stories that bring ideas to life, stimulate innovation and accelerate change. Austrian masters of storytelling explain how they inspire, enlighten, and activate audiences around the world and talk about new approaches to this powerful marketing tool.

13 March, Tuesday @ 2:00pm

@ 3:00pm – 16:00PM

Germany – Technology and its Impact on Music, Marketing + Culture

Technology is irreversibly changing how we compose, market and listen to music. Not in a few years, today! With ever greater opportunities to produce and market music at lower costs, consumers now have the world’s music collection in their pocket. That’s up from a 1000 songs in 2001! Join the discussion and hear from one the greatest consumer brands of our time, how to tackle and leverage this new reality. Get inspired by how a once-small startup from Europe is now the leading marketing launchpad for the billion dollar entertainment industry and how an independent artist and label owner can still win, by pulling of the unspeakable and building his fanbase, one by one.

13 March, Tuesday @ 3:00pm

@ 4:00pm – 5:00PM

Germany – Music, AI & Sparkling Wine

Presented by ADVANTAGE AUSTRIA Austria is a pioneer when it comes to the innovative application of new meanings and technologies to sound; the country is the birthplace of some of the most ingenious and significant ideas and concepts that connect arithmetic, humanistic and scientific approaches with both traditional and innovative audio sources. Join us and explore the future of sound and technology! Panel: Michael Gharzouzi (Medizinische Universität Wien) Florian Lettner (Fretello) Thomas Lidy (Musimap) Günter Loibl (Rebeat Innovation) Christoph Muck & Florian Richling (ForTunes)

13 March, Tuesday @ 4:00pm

@ 4:00pm – 5:00PM

Pitches & Networking | Music, AI & Sparkling Wine

Austria is a pioneer when it comes to the innovative application of new meanings and technologies to sound; the country is the birthplace of some of the most ingenious and significant ideas and concepts that connect arithmetic, humanistic and scientific approaches with both traditional and innovative audio sources. We warmly invite you to join and explore the future of sound and technology with us!

13 March, Tuesday @ 4:00pm

14th March

@ 12:00pm – 12:00AM

Polish Startups & Immersive Media Companies at SXSW Trade Show 2018

Proving that culture and art can fuel business, the Polish booth at the SXSW Trade Show will showcase nine startups, new media and VR companies.

10 March, Saturday @ 12:00pm

@ 12:00am – /AM

The New Dutch Wave: Festival Innovation, Music, and Tech

Holland’s vibrant festival culture and music scene are cross pollinating with tech and innovation. Come find out how. Then stick around for a night of music curated by SXSW and New Dutch Wave.

14 March, Wednesday @ 12:00am

@ 9:00am – 06:00PM

Sounds From Spain

Over a decade at SXSW, Sounds from Spain has made it their mission to aid in the advancement of all organizations affiliated with the Spanish music industry. Throughout the years, they have presented the nation’s most outstanding artists to the SXSW Music Festival.

14 March, Wednesday @ 9:00am

@ 10:00am – 2:00PM

German Pavilion @ SXSW Trade Show

The German Pavilion is organized and operated by Koelnmesse on behalf of the German Federal Ministry for Economic Affairs and Energy, in close cooperation with the Cultural and Creative Industries Initiative of the Federal Government, the Association of the German Trade Fair Industry (AUMA), and Initiative Musik.

14 March, Wednesday @ 10:00am

@ 10:00am – 6:00PM

WUNDERBAR Music Day

WUNDERBAR Music Day

14 March, Wednesday @ 10:00am

@ 11:00am – 12:00PM

The Era of Camera-First Food

A digital culture around food has emerged – and brands are paying attention. A top chef, social media expert, food photographer, and diplomat will explore the intersection of food and visual storytelling.

14 March, Wednesday @ 11:00am

@ 2:00pm – 2:45PM

Germany: Conny Plank- The Potential of Noise

Join Milena Fessmann for an intimate conversation with Stephan Plank on their long journey of co-produ- cing the fascinating documentary and very personal account of the life and work of music visionary and Krautrock pioneer Konrad “Conny” Plank (1940-1987). With: Milena Fessmann Co-Producer, Music Supervisor, Music Journalist Stephan Plank Co-Author/Director/Producer, Label Manager, Media Advisor and special guest

14 March, Wednesday @ 2:00pm

@ 3:30pm – 4:15PM

Germany – Joasihno

The sound of Joasihno is all about electronic exploration, pushing its own limits and partly also a love for deconstruction. The fact that producer Cico Beck is also part of The Notwist's live set-up is another plus.

14 March, Wednesday @ 3:30pm

@ 4:30pm – 5:15PM

Germany – Blackberries

Blackberries′ psychedelic rock anthems are driven by an undeniable groove, packed with tender twists and turns but also the love for a good ol′ melody. The Krautrock legacy is in good hands with them.

14 March, Wednesday @ 4:30pm

@ 7:00pm – 7:30AM

Saint Sister at Central Presbyterian Church 

Saint Sister, formed 2014, is the creation of Morgan MacIntyre & Gemma Doherty. Mixing celtic harp, 60s folk and electronic pop they create ‘atmosfolk'. Within 6 months of forming they opened for Arcade Fire’s Will Butler and recorded their ‘Madrid’ EP with Alex Ryan (bassist with Hozier) which has reached 2 million streams on Spotify and was playlisted across Irish and UK radio (BBC Radio 1, RTE1).  2016’s ‘Tin Man’ came out as part of Communion’s Singles Club. It received strong support at BBC Radio 1 (Huw Stephens) and was nominated for song of the year by the Choice Music Prize. The Irish times named them "Best Irish Band" in 2016. They made their US debut at SXSW, as well as BBC Introducing at Glastonbury, Latitude, Electric Picnic, Longitude, The Great Escape, Reeperbahn Festival.

14 March, Wednesday @ 7:00pm

15th March

@ 12:00pm – 12:00AM

Polish Startups & Immersive Media Companies at SXSW Trade Show 2018

Proving that culture and art can fuel business, the Polish booth at the SXSW Trade Show will showcase nine startups, new media and VR companies.

10 March, Saturday @ 12:00pm

@ 1:00am – 8:00PM

The British Music Embassy – Official SXSW Showcase in association with AIM

IDLES 1am Goat Girl 12am Girl Ray 11pm Shopping 10pm LIFE 9pm Nilüfer Yanya 8pm

15 March, Thursday @ 1:00am

@ 10:00am – 4:00PM

Germany – Music Unchained: Recreating the Music Ecosystem

MusicTech Germany invites music industry professionals, developers, engineers, artists and their advocates, visionaries, and music enthusiasts to a day of open discourse, roundtable discussions and global community networking centered around our ideology of innovation through collaboration and focused on the impact, decentralized technology could have on the music ecosystem.

15 March, Thursday @ 10:00am

@ 11:00am – 11:40AM

Saint Sister at The Velveeta Room

Saint Sister, formed 2014, is the creation of Morgan MacIntyre & Gemma Doherty. Mixing celtic harp, 60s folk and electronic pop they create ‘atmosfolk'. Within 6 months of forming they opened for Arcade Fire’s Will Butler and recorded their ‘Madrid’ EP with Alex Ryan (bassist with Hozier) which has reached 2 million streams on Spotify and was playlisted across Irish and UK radio (BBC Radio 1, RTE1).  2016’s ‘Tin Man’ came out as part of Communion’s Singles Club. It received strong support at BBC Radio 1 (Huw Stephens) and was nominated for song of the year by the Choice Music Prize. The Irish times named them "Best Irish Band" in 2016. They made their US debut at SXSW, as well as BBC Introducing at Glastonbury, Latitude, Electric Picnic, Longitude, The Great Escape, Reeperbahn Festival.

15 March, Thursday @ 11:00am

@ 8:00pm – 8:40PM

Saint Sister at Victorian Room at the Driskill

Saint Sister, formed 2014, is the creation of Morgan MacIntyre & Gemma Doherty. Mixing celtic harp, 60s folk and electronic pop they create ‘atmosfolk'. Within 6 months of forming they opened for Arcade Fire’s Will Butler and recorded their ‘Madrid’ EP with Alex Ryan (bassist with Hozier) which has reached 2 million streams on Spotify and was playlisted across Irish and UK radio (BBC Radio 1, RTE1).  2016’s ‘Tin Man’ came out as part of Communion’s Singles Club. It received strong support at BBC Radio 1 (Huw Stephens) and was nominated for song of the year by the Choice Music Prize. The Irish times named them "Best Irish Band" in 2016. They made their US debut at SXSW, as well as BBC Introducing at Glastonbury, Latitude, Electric Picnic, Longitude, The Great Escape, Reeperbahn Festival.

15 March, Thursday @ 8:00pm