EU@SXSW is organized by the Delegation of the European Union to the United States

Why we are at SXSW

South by Southwest (SXSW) is the leading conference and festival in the United States devoted to the convergence of the music, film, and digital industries. Given the sustained attendance of digital industry and policy officials, the EU Delegation identified SXSW as an ideal venue to constructively and positively engage stakeholders on issues of importance to the EU, such as the Digital Single Market initiative, and foster closer transatlantic collaboration. With that in mind, the EU Delegation launched “EU@SXSW” in 2017 – the go-to place for a European perspective on cutting-edge technologies, creative thinking and innovation.